Our Story so far.....

Emma Hyland

Founder and the creative genius behind the MuMe makeup brush cleanser and create_with_mume. Emma has spent her career finding ways to make natural ingredients part of our everyday lives including teaching people across the country how to make their own natural soaps, candles and makeup.

While working at a beauty college Emma realised the student's were being given a makeup brush cleaner which was full of harsh chemicals which resulted in brushes drying out and losing their fluffiness and effectivity. So she decided to formulate an all natural cleanser that cleaned just as well (as it turns out - better) but also conditioned them - and so MuMe makeup brush cleanser was born.

Since our launch in 2017 MuMe has gone on to win an IMAGE Beauty Award and has become a favourite of Make Up Artists & Beauty experts across Ireland.